Never say die - an attitude which is important in any sport, not just football. It is important because regardless of your ability, either as an individual or a team - you will come across hardships, whether it is a unfair sending off, unlucky deflection going in or the game just not going your way. Taking it on the chin and wanting to keep going, fighting for that win is imperative if you are going to be a consistent winner. This section provides advice and drills on how to develop and increase your determination and willingness to win.