At Pythagoras in Boots, our mission is to elevate the standards of football through innovative analysis, expert guidance, and dynamic storytelling. Rooted in Johan Cruyff’s philosophy of intelligent football, we combine tactical expertise, media excellence, and professional services to empower players, clubs, and fans alike. Whether supporting careers on and off the pitch, collaborating with elite clubs, or producing cutting-edge football content, we are dedicated to advancing the beautiful game with integrity, creativity, and passion.

My journey in football began on the training ground as a coach, where I developed players and refined my understanding of the game. From there, I pursued a career in law, specialising in sports and corporate law, working with international firms and advising on complex contracts and disputes. Alongside this, I embraced my passion for content creation, building a YouTube channel with over 125,000 subscribers, where I deliver in-depth tactical analysis and explore the intricacies of football.

Throughout this journey, I’ve had the privilege of working closely with amateur and professional footballers, elite lawyers, coaches and sporting directors helping them navigate their careers both on and off the pitch. These experiences inspired me to combine my skills into one holistic platform, offering coaching, legal, and performance support.

Along the way, I’ve made lasting friendships with individuals who share elite expertise in areas such as legal affairs, coaching, performance analysis, nutrition, and physical recovery. Together, we’ve come under one roof to provide an unparalleled experience for players, clubs, and fans alike.